[BUSINESS] Basic principles for seeking video and photo content

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blingman
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Joined: May 13th, 2018, 11:19 am

Re: [BUSINESS] Basic principles for seeking video and photo content

Post by blingman » May 4th, 2020, 8:10 am

walk into a car dealership and every new car has a sticker with the options and price on the side window or somewhere on the car. You know why it, otherwise every one would ask how much is that Vette. Because everyone wants one at the price they can pay but most can't afford it. So instead of wasting e salesman's time they put the price right on the car. You can make an offer but if the car is retailing for $100K you know offering $25K is not going to happen.

So if you have o offers and no price don't be surprised people ask for your rates.



BlazeMaker
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Joined: April 19th, 2020, 8:47 am

Post by BlazeMaker » May 4th, 2020, 8:25 am

blingman wrote:
May 4th, 2020, 8:10 am
walk into a car dealership and every new car has a sticker with the options and price on the side window or somewhere on the car. You know why it, otherwise every one would ask how much is that Vette. Because everyone wants one at the price they can pay but most can't afford it. So instead of wasting e salesman's time they put the price right on the car. You can make an offer but if the car is retailing for $100K you know offering $25K is not going to happen.

So if you have o offers and no price don't be surprised people ask for your rates.
The difference in a car dealership is there is a stand-alone product with a price on it. The car is defined as a complete product ready for delivery.
No-one walks into a car dealership, refuses to tell a car salesman what type of car they would like to look at and says "What are your rates?"

If you cannot describe the video you want, asking for rates will only be followed by "what do you want produced".
I am suggesting cut straight to the second part - describe what you want first and ask for a quote or a budget.

By the way, a finished production is offered for a price (same as a car). Different productions will have different prices.
Buy a fleet of cars (or bulk videos) and get a discount.
That should not be confused with "rates" for an undescribed video production.



rx_tom
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Post by rx_tom » May 5th, 2020, 4:41 pm

Have you had a bad experience blazemaker?



BlazeMaker
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Post by BlazeMaker » May 6th, 2020, 5:14 am

rx_tom wrote:
May 5th, 2020, 4:41 pm
Have you had a bad experience blazemaker?
[sigh]
Why it is that so many cannot grasp the concept behind my post which is a straight forward discussion on a better way to do business and instead want to imply that there is something else motivating the post?

It is really very, very simple.

If a content buyer wants to know the cost of a video clip suitable for their brand they need to describe broadly what that content should incorporate and even better indicate what budget to work within.
This shortcuts the unnecessary back and forth of questions that need to be answered to get to this stage and a meaningful dialogue can start immediately which gets very quickly to an agreement.

In mainstream film, TV, and corporate video production it is is standard procedure to cut to the chase up front.
In adult there seems to be a push-back where video producers have to be kept guessing as to what the content buyer wants and is willing to pay.

To confirm my observations are valid look at the responses in this thread.
How many understand the problem even after it has been described and address the business practice, versus the number of responses that avoid discussing the problem and would rather point the finger at the person putting light on the problem?



greatpornlinks
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Location: LA

Post by greatpornlinks » May 6th, 2020, 8:11 am

BlazeMaker wrote:
May 6th, 2020, 5:14 am
rx_tom wrote:
May 5th, 2020, 4:41 pm
Have you had a bad experience blazemaker?
[sigh]
Why it is that so many cannot grasp the concept behind my post which is a straight forward discussion on a better way to do business and instead want to imply that there is something else motivating the post?

It is really very, very simple.

If a content buyer wants to know the cost of a video clip suitable for their brand they need to describe broadly what that content should incorporate and even better indicate what budget to work within.
This shortcuts the unnecessary back and forth of questions that need to be answered to get to this stage and a meaningful dialogue can start immediately which gets very quickly to an agreement.

In mainstream film, TV, and corporate video production it is is standard procedure to cut to the chase up front.
In adult there seems to be a push-back where video producers have to be kept guessing as to what the content buyer wants and is willing to pay.

To confirm my observations are valid look at the responses in this thread.
How many understand the problem even after it has been described and address the business practice, versus the number of responses that avoid discussing the problem and would rather point the finger at the person putting light on the problem?
You have to realize not everyone has an idea of what exactly they want, they need guidance.



BlazeMaker
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Joined: April 19th, 2020, 8:47 am

Post by BlazeMaker » May 6th, 2020, 8:57 am

I agree, which is why I said "describe broadly what that content should incorporate", not "exactly what they want".
Also, if the buyer provides a figure for their budget a few options can be presented which helps guide the potential buyer.



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bestfreeporn
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Post by bestfreeporn » May 8th, 2020, 10:22 am

So let's hear your idea blazemaker, hearing form the producers end helps understand the other side.



BlazeMaker
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Post by BlazeMaker » May 8th, 2020, 12:58 pm

bestfreeporn wrote:
May 8th, 2020, 10:22 am
So let's hear your idea blazemaker, hearing form the producers end helps understand the other side.
I hope this does create a better understanding.

I am starting from the assumption that the content buyer has some idea of what their business or brand offers their customers and who their customers are.
It is a business practice that every mainstream corporation employs. Two elements of a successful business are know your product and price.
At a fairly basic business level the content buyer should know what their niche is, and what works best for their customers and their likely return on investment. Importantly what is the product differentiation, and also the unique selling proposition.

Rather than expect a producer to know all this based on nothing more than "send me your rates", the content buyer should provide a brief on what they want - the genre, a broad description of the talent (age range, body shape etc.) scene inclusions, location (a motel room, a glamorous mansion, a remote location like a forest or beach, a fully equipped dungeon?) finished duration, production value (from basic amateur to feature film polished look), delivery specifications such as HD, UHD, raw footage or edited. They should even be able to let the producer know the budget to work within.
A reference example or two is even better. A producer can do an accurate budget to match all the elements, suggest talent options and produce more clips in the same genre.

If a content buyer is new and needs a lot of guidance, start with their vision of what they want to achieve, the budget and niche at least.
This will initiate a meaningful dialogue.

As I mentioned before, in mainstream industry be it a promo video, a training video, a webcast, a TV commercial, a TV series or feature film, no company approaches a producer with "what are your rates". The company provides a detailed brief, examples of past videos or TV commercials as examples of elements to keep, what to omit or update and asks for a quote.

When I was attached to a TV network producing commercials (anything from metropolitan to national campaigns) for direct clients, the network sales execs would give me a brief and the budget. This could range from a cheapy using just graphics, to exotic locations, huge sets, famous actors, musicians or models, even helicopter shots of Porsche car chases with six-figure budgets. All had to meet TV broadcast technical standards and advertising standards.
I had to deliver the mandatory inclusions at a production standard that represented value for money.

The same with the feature films I have worked on. There is no "rate" for a feature film, there is a script, a story board, the key talent and based mainly on that, a budget.

What I am suggesting is not re-inventing the wheel, but that the adult industry adopt this established business practice across the board.

Do not expect a producer to know your business, your brand, your audience, your product and your expenditure when you have never contracted them before and do not provide a detailed brief.

If you want a 10 minute masturbation scene self-shot on a mobile phone, and only have $100, say so.
If you want a sequel to "Pirates II: Stagnetti's Revenge" and have $10 million, say so.



BrentG
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Joined: September 28th, 2019, 7:35 am

Post by BrentG » May 10th, 2020, 4:32 pm

I see where you're coming from blazemaker



Cumslut
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Post by Cumslut » May 12th, 2020, 11:02 am

welcum blazemaker



[BUSINESS] Basic principles for seeking video and photo content

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